A key aspect of this project is to gain insight into the most promising supply chain behavior changes, in terms of potential for energy use reductions, and the best ways to foster them in real-life settings. To do so, a multi-method qualitative/quantitative approach compounded of in-depth interviews, behavioral surveys and behavioral modelling are being developed.
An important part of the project is ascertaining the opinions of Americans regarding freight demand management strategies for internet deliveries to households. An online survey allowed the team to learn which of the proposed strategies to reduce the congestion and pollution produced by internet deliveries has the highest probability of being successful. In total, the team received nearly 550 responses, of which 507 were complete. Highlights of the results of the survey are:
About 83% of respondents stated that they were able to shop online at any time of day
Nearly 90% of respondents stated that they shop online because it saves time, while three-quarters shop online because it saves money
The ability to read reviews from other shoppers and the ability to choose from a larger inventory than is available at local stores were also cited as reasons for shopping online by a majority of respondents
Within the month before the survey, three-quarters of respondents purchased clothing and electronics online, and two-thirds of respondents purchased health and beauty items online. Slightly less than half of respondents purchased groceries and cleaning supplies online.
Delivery lockers and delivery consolidation strategies were the initiatives with the highest willingness to accept